Virgin Money
Building market share quickly for a newly launched credit card was the name of the game for this campaign.
Telstra
“Realising a return on investment of $5 for every $1 spent exceeded all Telstra’s expectations.”
Client
Telstra
Platforms
N/A
Services
Lead Generation
Project Timeline
2020
2021
Project Overview
ContactAbility worked with Telstra to drive engagement and create the largest consumer lead generation campaign of its type in Australia. We identified potential consumers outside Telstra’s already established customer base and worked with them to improve their complex prospecting processes and accuracy of their leads. The results: 20% response rate, 500% return on investment. The campaign delivered 200,000 qualified prospects in 6 months. “Realising a return on investment of $5 for every $1 spent exceeded all Telstra’s expectations.”
