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VIRGINMONEY

Building market share quickly for a newly launched credit card was the name of the game for this campaign. Virgin Money wanted people who would actively consider and apply for cards. More precisely, they wanted people whose applications would be approved. ContactAbility was up for the challenge. Developing an online performance-based strategy delivered a silver platter of new credit card customers to Virgin Money throughout the campaign – week in, week out. Here’s what Virgin Money had to say.