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Our objective for this campaign was to engage a very specific and (traditionally) difficult market to pinpoint. Additionally, the product St George wanted to introduce had very specific lending criteria. We used highly accurate and targeted list sources with intensive online and phone research to qualify and then filter prospects according to the briefing criteria. Using an intense focus approach and intelligent data meant that high value packs were sent to the right people and there was no returned mail. St George reported an increased response rate plus significant time and cost savings.