Direct marketing professionals widely agree that customer and prospect data, in other words ‘the list’, is the most important contributor to campaign success. To give this area the attention it deserves, our approach is as follows:
1. Understand & Research
We take the time to really understand your brief, your challenges and potential opportunities. We’ll look at your customer base and past results to understand what has and hasn’t worked to date. We then comb the market to find the best online and/or offline data sources that match both your immediate target audience requirements and your longer term goals.
2. Create your data strategy
We then assess all the data opportunities and likely response rate and ROI from each, and put together the recommendations that are most likely to deliver the highest quality prospects and customers, most cost-effectively.
3. Collaborate & Launch
Our consultative approach then involves working through these opportunities directly with you, so that as a team, we’re comfortable that we have a robust customer-focused data strategy in place, which provides a solid foundation for campaign success.
4. Test & Learn
We’ll review your campaign results to help identify the most valuable insights gained. From here, we’ll refine and improve your program by culling lower performing data sources and actively sourcing and testing new prospect opportunities.
