database

ContactAbility™ manage the build or enhancement of large prospect and customer databases to improve marketing effectiveness.

Our services include:

  • Ensuring of Marketing's database objectives are agreed and clearly communicated to all stakeholders prior to project commencement.
  • Liaising with technical development (internal or external) to agree database functionality and build business rules so requirements are met during development.
  • Project Management of database construction and implementation.
  • Advice on privacy legislation and principals (state, national and industry).
  • Delivery of the database releases with appropriate documentation and staff training to deliver smooth transition and operation.

ContactAbility – delivering the optimum marketing outcome