ContactAbility™ manage the build or enhancement of large prospect and customer databases to improve marketing effectiveness. Our services include:
- Ensuring of Marketing's database objectives are agreed and clearly communicated to all stakeholders prior to project commencement.
- Liaising with technical development (internal or external) to agree database functionality and build business rules so requirements are met during development.
- Project Management of database construction and implementation.
- Advice on privacy legislation and principals (state, national and industry).
- Delivery of the database releases with appropriate documentation and staff training to deliver smooth transition and operation.
ContactAbility – delivering the optimum marketing outcome |