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Why Marketers Must Innovate More on Mobile to Convert
With 71% of
More than two-thirds of Australian internet traffic now goes to smartphones and tablets. According to latest PayPal mCommerce Index, 71
That’s a necessary
A smartphone is a highly personal device, one that goes everywhere with us — and I really do mean everywhere. When finder.com.au surveyed 1,000 Australians about their mobile habits earlier this year, 11
However, that kind of campaign would at least address the other common failing of mobile marketing: not pushing the boundaries and innovating. Your target technology is a device that knows where its owner is, what the weather will be like for the next few days, and one which can respond when you speak to it.
Why limit yourself to just displaying a banner? Explore apps so that the customer is spending more time with your brand. Investigate big data mining so that you can provide a unique and personalised experience. You don’t just need marketing expertise; you need technological skills and a vivid imagination.
Remember: you’re competing with a platform where Pokémon GO is the most successful app of the moment. When someone can spend their time pursuing constantly-evolving virtual animals projected onto the real world, you’re going to need more than a bargain price to attract their attention.
And remember: it’s OK to fail, as long as you learn from the failure. Conversion is a journey, not a destination, and innovation provides you with one of the most reliable maps for that journey.