Blog
All The Latest News From ContactAbility
Making it Personal – A Look at Personalised Content Marketing
17 Dec 2015
(E)-01.jpg)
If you've ever said 'personalisation is too hard or expensive' this article may stop you in your tracks. Here's four excuses you'll no longer be able to use after reading it. Read More...
SMS Messaging: Conversation before Apps
03 Sep 2015
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.It’s ironic that an entire generation gets labeled as ‘less socially communicative’ because they're always on smartphones, and yet, somehow, that same generation may bring society back full circle, where the digital dialect of texting is used to reinsert what was missing from our mobile lives: conversation.
SMS Messaging: Conversation before Apps
Read More...Why Big Data Will Never Replace Market Research
13 Aug 2015
According to a Digital Universe Study every two years the quantity of data is doubling and by 2020 it will reach 44 trillion gigabytes. The study also pointed out that less than 5% of data that is deemed useful is actually analysed. Read More...
How Personalising Email Subject Lines can Boost Email Rates and Revenue
06 Aug 2015
How can you boost open rates by 29.3%, increase transaction rates by 49% and increase revenue per email by 73%? According to an Experian study you do it by getting personal... with your subject line, that is. Read More...
10 Incredible Mobile Marketing Stats 2015 (Infograph)
16 Jul 2015
Check out this snazzy infograph. Of particular interest were a couple of stats on mobile marketing:
Read More...
SocialMedia
Tweet this, Like that.