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How Is Data-Centricity Impacting The Marketing Organisation? Part 1

Digital Retail Marketing to Hit A Staggering $A242 Billion By 2020

New research suggests that marketing budgets will shift towards location-based marketing and hyper-personalisation by the end of the decade. Read More...

5 Tips for Optimising Email on Mobile

We’ve known (and reported) for some time that mobile is surpassing desktop when it comes to email opens. But how many marketers - knowing this - actually make changes to their content and design based on this fact? This article looks at research based on 13 billion email opens worldwide and gives a few pointers on how to make your campaigns more attractive to your audience to open.  Read More...

The Attraction of Baby Boomers and The Grey Dollar

The Attraction of Baby Boomers and The Grey Dollar Read More...

MOBILE OFFERS AND LOYALTY PROGRAMS DESERVE A SECOND LOOK

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