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In The World of Data, Every Little Interaction Has Big Implications

 Article by Andrew Braithwaite, Strategic Planner, OgilvyOne. This article first appeared in BandT in June 2014 Read More...

5 Ways for Marketing to Conquer the Data Deluge

Data deluge is facing every CMO. Here are some palatable tops from from Tobias Lee Chief Marketing Officer of the Tax & Accounting division of Thomson Reuters. Interesting article by Vala Afshar, CMO Extreme Networks. First appeared in the Huffington Post Read More...

Can Gut Feel Exist in an Analytical World

Thought provoking article by Werner Iucksch, Strategic Planner, Zuni that first appeared on www.adma.com.au  Gut feeling may be the magic beans of our times.  It makes for good stories, it can take your company to some very cool and popular places, but, by definition, intuition-based decision-making is a leap into the unknown. Read More...

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