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Email Marketing: What are some of the biggest deliverability challenges?

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6 Tips to Rocket Boost Your Email Response Rates

Rise and shine! Check email. Eat breakfast. Check email. Wait for bus. Check email. Bus to work. Check email (maybe even answer a few). Lift to office floor. Check email. Boil kettle. Check email. It’s 9am - the day has barely started - and it’s highly likely the average person has sifted through their emails, checked their social media accounts (all five of them) and possibly even read the morning news.  Read More...

The Do’s And Dont’s Of Email Drip Campaigns

Everyone who’s anyone is talking about automation these days! Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing. Read More...

Is frequency driving your campaign performance?

In 1994 REM released the seminal track ‘What's the frequency Kenneth?’. Our national youth radio network Triple J thought the song was so good they played it twice in row. How’s that for getting the listener to really take notice of the song?  Read More...

Why subscribers flag email as spam

How often should we send our promo emails? As you can imagine this is a question we get asked all the time. The simple answer is there is no one answer for everyone. You need to test and ask the question to your particular target market. 
As the research below highlights you could send the right audience two mails a week, for another audience the right frequency may be once a month. Check out the below for some great insights into why people mark emails as spam. 
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