All The Latest News From ContactAbility

Click-to-call: Have you included the jump offline in your path-to-purchase planning?


When Technology Got Personal and Became a Marketer’s Best Friend

Whilst on a business trip in Melbourne recently I received a text from an old mate asking if I fancied a drink. What’s weird about that, right? Read More...

Improve your email click-through rate using these 5 types of social proof (Part 1)

The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you!  (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...

SMS Messaging: Conversation before Apps

SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.

It’s ironic that an entire generation gets labeled as ‘less socially communicative’ because they're always on smartphones, and yet, somehow, that same generation may bring society back full circle, where the digital dialect of texting is used to reinsert what was missing from our mobile lives: conversation. 

SMS Messaging: Conversation before Apps 


What breeds creativity and why cultivating it pays off in advertising

Remember the Iconic ‘Hope’ poster from the 2008 US election campaign?  Perfectly designed to mobilize and engage with the American electorate.  Read More...


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