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Digital Retail Marketing to Hit A Staggering $A242 Billion By 2020

New research suggests that marketing budgets will shift towards location-based marketing and hyper-personalisation by the end of the decade. Read More...

Metadata: A Marketer’s Friend or Foe?

Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata[1]. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going away and there’s no doubt it will play out in the world of marketing very soon – a good reason for marketers to keep up to speed with it now. In other words, Ben Grubb is just the beginning. Read More...

How will data retention affect the marketing industry?

Following the endorsement of the data retention bill by the Parliamentary Joint Committee on Intelligence & Security Nic Hodges looks at why it won’t work and the impact it will have on marketing and journalism. Read More...

Financial sector reaping the rewards of mobile content

"Consumers spend 40% of their time in finance content on mobile" and this figure is going up. Finance industry watch this space... better yet, get cracking on mobile marketing - it appears your customers are asking for it! Read more about the latest research findings here...
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Marketing trends that will rock 2015

Naturally we love point 3 of this bunch of 2015 trends - Data and Content Tools. And so we quote... "2015 [will be] a year focused on integrating online behavioural data, customer insights, communications activity and purchase activity into automated marketing tools." Bring it on! Read More...

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