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Metadata: A Marketer’s Friend or Foe?

Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata[1]. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going away and there’s no doubt it will play out in the world of marketing very soon – a good reason for marketers to keep up to speed with it now. In other words, Ben Grubb is just the beginning. Read More...

How will data retention affect the marketing industry?

Following the endorsement of the data retention bill by the Parliamentary Joint Committee on Intelligence & Security Nic Hodges looks at why it won’t work and the impact it will have on marketing and journalism. Read More...

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